Authorship is an effort by Google to enrich the information presented in the search results and help users more easily finds quality content.
Authorship aims to identify Google as the author of the content that you personally write for a particular blog or website, so that both Google and your users know that content from a trusted source. In simple terms, it’s like introducing you as the author confirmed true and authentic article using our Google+ profile for this purpose. From here you will have to extract and use the image of the author to be displayed on the search results pages.
Authorship (authorship), along with rich snippets (rich snippets), is an effort by Google to enrich the information presented in the search results and thus help users more easily find quality content. Other forms of enriched fragments today include: products, software applications, ratings reviews, music reviews, people, recipes, breadcrumbs, videos and organizations.
As has become the project of the moment for its striking effect in search, rich snippets have created great interest among the community of designers and webmasters worldwide, so that both large corporate and small businesses are very interested in implementing this technology on their websites.
Authorship in Google provides three important benefits: allows to identify as the true author of a particular article, our photography will give greater relevance to our ad in search results on Google and in theory help us to improve our visibility due to an increase in index CTR (Click-Through Rate is an indicator that measures the amount of clicks on results, a CTR of 3%, for example, means that a user clicks on your ad 3 for every 100 occurrences in your website results).
It is very important to know that this functionality is to provide greater visibility to a site that already appears in search results. This means that your website should already be listed in the top of search results with this technology and what you will accomplish is to enrich your announcement even more. If your website is positioned in search engines yet, authorship will serve only to be identified as the author of articles confirmed but not to increase your visibility in search engines.
If your business does not currently appear on the first search results, our recommendation is to hire additional authorship designing a professional website that includes search engine optimization service and rich snippets, to make even more complete and attractive your results announcement.
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How To Implement Authorship
You add your photograph to the Google results are achieved through a relatively simple procedure consisting of four steps we meet them soon. This procedure is known as Google Authoring and consist Google+ profile link to articles and blogs that one writes and publishes for a particular website.
You can link the content you post on a specific domain (like www.abc.com) with your Google+ profile by following these simple steps:
Open a Google+ account and upload a photo to their profile type picture (minimum 250×250 pixels) on your face is widely recognizable.
Make sure there is a byline with your name on each article you write (e.g., “Written by: David Samuel”).
Make sure your name within this content exactly matches the name of your Google+ profile.
Verify within your Google+ profile there is email (as firstname.lastname@example.org) under the same domain in which your articles are being published (abc.com). If you do not have this email account, include a link to your Google+ profile from each of the web pages that contain your items. For example:
<a href=”https://plus.google.com/[perfil ID]” rel=”author”> </a> Google+
Follow these four steps, wait a few days for Google to process the changes and then your image will appear in search results next to those items of his own.