Even those who have a good deal of SEO knowledge need a little extra help from a professional from time to time. There are also occasions when your solid SEO knowledge just is not enough to keep up with the constant changes in the industry.
You may employ plenty of SEO tactics on your own only to find your website is not doing as well at ranking in search engines as it should. When this happens, you need to hire outside help.
Before you can choose a company, you have to be aware that there are companies that do a great job of optimizing websites and some companies that are not worth your time. Here are 10 steps you will want to take to find the best company to help you boost your rankings and increase your revenue.
Site Evaluation Analysis
When looking for an SEO company, ask yourself if the company offers site evaluation guides. A trustworthy SEO firm will have an ability to provide you with an extensive website analysis regarding its rank and design.
Your SEO professional will conduct a full website audit and the results will let the firm offer you a proposal of how much work will need to be done to bring your website up to a higher ranking. The analysis and proposal will advise you of all aspects of your site that could hinder reading its material or getting it indexed.
Ask the SEO company what kinds of tools they use to choose keywords. If you choose your own, do they perform a competitive analysis? It is important to understand what method the agency uses to evaluate keywords on their own. Be sure to use your own skills at determining valuable keywords by using the keyword planner in Google’s Ad Words. It is a great way to compare the keywords your proposed SEO agency offers you with what Google suggests to use for your success.
Find out where the company will obtain high-quality backlinks for you. These should be from active, reputable websites and not ghost-blogs or dead domain names purchased just for the purpose of “faking” your backlinks to Google.
Breakdown of Costs
A reliable SEO Company will not just give you a quote without explaining in detail what every charge is for. Be sure to get a complete rundown of the services they intend to provide to you. Be absolutely sure that these charges are proportionate to the services you are ordering and expecting. If something does not look right, ask about it. You need to get your money’s worth for SEO services.
What is the Timeline?
Ask the SEO firm what the proposed timeline will be for the services you are ordering. If a company offers to get your website in the first search results page in 10 days, be sure they back it up with hard work. It is easy to make that claim, but not easy to deliver it. Beware of any firm that promises to get you to number one on Google in that timeframe, however.
The reality is that an SEO campaign can take 6-18 months to deliver the top outcomes you are expecting. Do not give in to false promises. Any SEO company that gives you a time limit should be avoided. A good company knows that you are going to need regular maintenance, support and upgrades from them as long as you choose to work with them.
Another important thing to find out is the type of techniques the company plans to use to raise your website ranking. Look out for those firms that use spam advertising to get your website up in rank. This is not ethical and it will do more harm to your business’s reputation than anything else. If your SEO uses a deceitful strategy, your website could be removed from Google’s index and become a blacklisted website.
A top-notch SEO company will see to it that your company is not subjected to spam or other misleading tactics. Be sure you have a good understanding of what spam means and stay away from any SEO firm that even seems to participate in spam SEO practices.
Targeted Traffic Methods
Does the SEO company seem to understand that there is a difference between plain traffic and targeted web traffic? One of the main reasons to hire them is to drive more targeted traffic to your website. However, you want that targeted traffic to be from visitors who are interested in using your services or buying your products.
You can give the SEO company suggested keywords to help them generate good leads, but you do not want irrelevant visitors to come to your site because of bogus keywords.
This kind of traffic can enhance your “bounce” rate and not enhance sales. Bouncers are those web surfers who arrive at your page and quickly leave. Your best SEO firm will ensure relevant content is created for your website. They will make sure it is distributed to the best, most relevant channels and social media platforms. This, by the way, is a means to creating genuine backlinks that will increase your website’s ranking.
The company you choose should provide you your desired results within a given period. They should be able to document what has been done in the first month of service and every month thereafter. This information will help you determine how much work is being completed in relation to what you are paying. This, in turn, helps you determine your ROI.
A report should be available to you to show how much fresh, high quality and relevant content they have published on your website each week. How many distribution channels are they using for your website? What social media platforms and article directories are they using to distribute your site’s content? Are they issuing press releases? How many back links have you received? Be sure to ask these questions throughout your term working with your SEO company.
A comprehensive report should also be provided to show the progress of your SEO campaign. You should also receive updates as to your website’s ranking.
Reporting can be done weekly or monthly and it should be clear and understandable, even if the report is filled with graphs and charts. This reporting lets you know if your campaign is effective or not.
Finally, before choosing the company to do your SEO work, does it offer a guarantee? Will you get a specific percentage of traffic increased? There are many factors involved in SEO campaigns and the best company will give guarantees based on their proven methods for helping businesses like your own.
These are the major considerations to think about when looking for the best SEO agency. You want to make sure you are investing your money in your business’s success, not pouring it down the drain. SEO is vital marketing strategy and it is a very time consuming effort. This is why you are hiring experts to do it. In time, it should be a great return on your investment.
Always remember that you have to have your website fully optimized in every element. In addition to that, it has to be maintained on a regular basis. Trust your expert SEO company to update and maintain your business website continuously. You get to save your time and energy for more important tasks when you hire the right SEO company by following the above suggestions.